- ISBN13: 9780471133926
- Condition: New
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While finding and keeping a core group of clients remains the bread and butter of any consultant’s business, doing so is far from simple in a field that’s becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the landscape–information technology, virtual organizations, telecommuting–targeting and attracting clients is a greater challenge than ever. To help you meet that challenge head on, Marketing Your Consulting and Professional Services, the bible for cons
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3 Responses to Marketing Your Consulting and Professional Services
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Dont even THINK about Consultancy or Freelancing without LinkedIn
Offers Insightful Marketing Advice,
This book is about as good as it gets. It lays out a very fundamental way of approaching marketing for professional service firms. I found it easy to follow, although the language sometimes was a bit stilted. This is the third edition of this book, so the authors have had plenty of time to hone and refine their insights. I like the fact that there were many, many chapters, but each of them relatively short. This fits my style of getting through a book these days, because often I can only reach for a few pages at a time.
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|Excellent Marketing tips,
The book provides a comprehensive coverage on how to effectively market consulting and professional services. The skill of selling consulting and professional services is critical and is the one most often in need of improvement for professionals such as engineers, architects, lawyers, marketing, IT and management consultants, accountants, doctors, among others. The book contains useful advice and tips that all those providing consulting and professional services should find critical to winning and maintaining clients.
This is a fantastic book that is user friendly as it contains insightful examples, checklists, worksheets and exhibits that gently guides the reader through the steps that should lead to successful and profitable business.
The veteran consultant and novice should benefit from the updates the book provides on current trends and issues, advice on how to grow and expand the practice, acquiring new, high value clients and ensuring client satisfaction in the current highly dynamic operating environment.
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|You can find everything everything inside,
Ideas, ideas and ideas. Thats what the book lack. It attempts to provide a blueprint of how to market a professional service company, without giving much useful ideas on how to do it, and more lacking is how to implement the few ideas it provides. Will be useful for planning, and not ideas generation.
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